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Is LiveRamp a DMP or DSP?

Is LiveRamp a DMP or DSP?

As the leading data connectivity partner, LiveRamp is a stand-alone, untethered identity service compatible with all major DMPs, as well as directly to platforms and partners and back into your own environment. We are a capability that helps the application do things better.

How does LiveRamp matching work?

LiveRamp anonymizes the data you sent in a privacy-conscious environment and matches this information to an IdentityLink. With our identity graph, your list of email clickers may be associated with other forms of personally identifiable information (PII) such as name, postal address, phone number, or additional emails.

Who uses LiveRamp?

Companies Currently Using LiveRamp

Company Name Website Phone
Albertsons (877) 723-3929
Synchrony Financial (203) 585-2400
The Clorox Company (800) 227-1860
Safeway (208) 395-6200

What is LiveRamp marketing?

Identity Resolution LiveRamp provides the most accurate and scaled identity results in the market. That means bringing together consumer information across devices and channels to better target, personalize, and measure. Learn more.

What is the difference between a CDP and DMP?

DMP is a CDP is all about managing an individual customer with a single profile, while a DMP is about managing segments of customers with anonymous profiles. CDPs typically have more advanced unification algorithms built-in so user data can be combined into unified customer profiles that are persistent over time.

Who are LiveRamp competitors?

Top 10 LiveRamp Alternatives & Competitors

  • Mailchimp All-in-One Marketing Platform.
  • ActiveCampaign.
  • Terminus ABM Platform.
  • Demandbase ABM Platform.
  • HubSpot Marketing Hub.
  • Pardot.
  • CallRail.
  • Looker.

How is matching rate calculated?

At LiveRamp, we calculate match rate with the following formula: # of unique records that matched to at least one identifier/ total # of unique records. The numerator, it’s important to note, is not the total number of identifiers, rather, it’s the number of unique records matched to an identifier.

Is LiveRamp a good company?

91% of employees at LiveRamp say it is a great place to work compared to 59% of employees at a typical U.S.-based company. People here are given a lot of responsibility. Management is honest and ethical in its business practices.

Do you need a DMP if you have a CDP?

DMP, but CDP and DMP. A CDP and DMP can work together. However, if you need third-party data for short-term customer leads and conversion, you should work with a DMP. If you seek long-term customer engagement that requires first-party data, you should work with a CDP.

Is audience manager a CDP?

While it’s true a CDP is similar to a data management platform or DMP, like Adobe Audience Manager, there is a very important difference between the two. By connecting known customer data with pseudonymous data points like web analytics, a CDP can create a unified profile of each customer.

What is LiveRamp identity link?

IdentityLink provides an anonymous identifier that pinpoints a specific individual across multiple devices and channels, including offline. With IdentityLink as part of their targeting data, LiveRamp said, advertisers can limit their advertising frequency to specific users and make opt-outs more persistent.

What is a good match rate?

A match rate is, basically, how much of your data is matched online to ad tools. In fact, the average match rate is more around 40% — which means that out of any list of online targets, only 40% are likely to actually see your digital ads.

What do you need to know about LiveRamp?

LiveRamp is a middleware company that moves data between most of the major marketing applications. Some info: Let’s say you want to onboard your data from your core CRM to Google, three ad networks, Facebook, and Dish TV. LiveRamp is the market leader in doing that.

What kind of company is LiveRamp Holdings Inc?

LiveRamp Holdings, Inc. (commonly LiveRamp ), formerly known as Acxiom Corporation, is a San Francisco, California -based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes.

What is the role of LiveRamp in Acxiom?

This gene pool mingling means Acxiom’s data platform, Audience Operating System (AOS), and LiveRamp’s core capability no longer exist independently, turning the company’s RampUp conference Thursday in Santa Clara, Calif., into a coming out party. But what is LiveRamp exactly, and what is its role in the ad and marketing tech ecosystem?

What kind of data linkage does LiveRamp have?

Meanwhile, eXelate and the Oracle division formerly known as BlueKai also do data linkages, but they’re both limited to cookie matching. Because LiveRamp’s data linkage runs deeper than syncing cookies, it can connect online data with offline data, first-party data with third-party data, known customers with anonymous Internet browsers.