What are examples of glittering generality?
Using them has been described as “name-calling in reverse.” Examples of words commonly employed as glittering generalities in political discourse include freedom, security, tradition, change, and prosperity.
What companies use glittering generalities?
Examples of Glittering Generalities
- Because I’m Worth It (L’Oreal makeup)
- Built Ford Tough (Ford Motor Company’s trucks)
- Eat Fresh (Subway sandwiches)
- Find New Roads (Chevrolet cars)
- Full Spectrum — Full Synergy (Porsche luxury automobiles)
- I’m Lovin’ It (McDonald’s fast food)
- It’s the Real Thing (Coca Cola soda/pop)
What is the glittering generalities technique?
The glittering generalities technique uses appealing words and images to sell the product. The message this commercial gives, through indirectly, is that if you buy the item, you will be using a wonderful product, and it will change your life.
What is the purpose of glittering generalities?
A glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.
Which is an example of a glittering generality?
A glittering generality is a vague, popular statement that is emotional and positive but isn’t actionable or informative. Glittering generalities are extremely common in advertising and politics.
Why are glittering generalities used in propaganda literature?
As the IPA explains, this “lowers our sales resistance and makes us far less suspicious than we ought to be when the speaker begins telling us things ‘the United States must do to preserve democracy.’” Alert readers will recognize that glittering generalities are the mirror image of name-calling words.
Are there any glittering generalities in the name of political action committees?
One also encounters glittering generalities in the names of political action committees and lobbying groups on all sides of the political spectrum. For example: What’s wrong with peace, progress, prosperity, and freedom, you might be wondering? Aren’t these all good things? Absolutely!
How do you identify glittering generalities?
Glittering generalities have two features. They are vague and often ambiguous, and the listener receives the sense that is close to his own perception of the word. Second, they are positive words, sometimes called virtue words. The listener almost instinctively trusts the source.
What do you mean by glittering generalities?
A glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason.
How do you stop glittering generalities?
Method. Use attractive, but vague words that make speeches and other communications sound good, but in practice say nothing in particular. Use linguistic patterns such as alliteration, metaphor and reversals that turn your words into poetry that flows and rhymes in hypnotic patterns.
How do you use glittering generalities in a sentence?
” Southerners thought’all men created equal’was a glittering generality that meant nothing in everyday life .” Writing for the two, Stevens said the decision ” rests largely on the repetition of glittering generalities that have little, if any, application to the compelling history of the state of Hawaii .”
How is glittering generalities used?
What is an example of transfer?
Transfer is defined as to move, carry or transport from one person or place to another. An example of to transfer is the owner of a car signing the title over to a new owner. An example of to transfer is picking up a package from one location and bringing it to another.
Why is glittering generalities effective?
Alert readers will recognize that glittering generalities are the mirror image of name-calling words. One technique encourages us to reject ideas or people without considering the evidence; the other hopes we will approve of ideas or people without considering the evidence.
What is the intention of glittering generalities?
A glittering generality is a propaganda statement that is designed to connect with audience members by speaking to the beliefs and/or values that are dear to them. The intent of this kind of statement is to create a favorable impression in the minds of message recipients.
What is a sentence for transfer?
Examples of transfer in a Sentence The patient was transferred to a different hospital. transfer data on the hard drive to a disk He transferred my call to another line. The virus is transferred by mosquitoes. He transferred control of the company to his son.
Which of these is transfer income?
Unemployment Allowance is an example of transfer income.
What is the meaning of glittering generalities?
Glittering generality. (Redirected from Glittering generalities) Jump to navigation Jump to search. A glittering generality (also called glowing generality) is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason.
What is example of glittering generalities propaganda?
Glittering Generalities Propaganda is a type of propaganda in which the propagandist uses “virtue words” to appeal to ones emotional side. Examples would be the use of propaganda pertaining to “community good”, or “Teamwork”. The most sweeping generality is that conveyed by the word volk (folk or people).
What is glittering generalities propaganda?
Glittering Generalities. Definition: Glittering generalities is a form of propaganda where vague and often hollow words are used to describe a person, place, or object to evoke positive emotions, rather than provide specific information.