What are psychographic demographics?
Finding Demographic or Psychographic Information Demographics refers to statistical data (age, gender, income, etc.) collected for a particular population. Psychographics refers to information about a particular population’s attitudes, aspirations, and other psychological criteria.
What are the demographics of Colorado?
Colorado Demographics
- White: 84.00%
- Black or African American: 4.16%
- Other race: 3.86%
- Two or more races: 3.67%
- Asian: 3.18%
- Native American: 0.98%
- Native Hawaiian or Pacific Islander: 0.15%
What are the demographics of Denver?
Denver Demographics
- White: 76.11%
- Black or African American: 9.24%
- Other race: 6.13%
- Two or more races: 3.78%
- Asian: 3.71%
- Native American: 0.87%
- Native Hawaiian or Pacific Islander: 0.17%
What is demographic and psychographic segmentation?
Demographic segmentation refers to segmenting an audience according to demographic factors like age, race, gender, family size, income, or education. Psychographic segmentation is a method used to segment customers by their personality traits, attitudes, interests, values, and other lifestyle factors.
Is gender a psychographic?
Demographic information includes gender, age, income, and marital status — the dry facts. Psychographic information includes belief systems, values, goals, and attitudes — the driving forces behind purchasing decisions.
Why are psychographics more important than demographics?
Whilst the demographics provide a general categorisation for consumers, psychographics provide more insight into the characterising factors of each audience.
What are four types of behavioral segmentation?
The four main types of behavioral segmentation are based on purchase behavior, occasion-based purchases, benefits sought, and customer loyalty.
What is another name for psychographics?
IAO variables
Another term for psychographics is IAO variables (or AIO). IAO stands for interest, activities, and opinions. These are three major areas of psychographic research.